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Top 6 Practices for Increasing Membership Retention Rates

Associations, Marketing, Membership / By

Being a Platinum Sponsor of The Association Platform Power Conference 2022, Aplusify had the opportunity to host a session “Membership Insights and the Power of Integrations and Automations.” Rajeev Gupta (General Manager, Aplusify), Byron Smith (Digital Transformation Consultant), and Indu Tyagi (Senior Relationship Manager, Aplusify) guided us on how dynamic integration can effectively empower your membership teams to offer benefits that are personalized to improve retention and …

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5 Key Benefits of Data Lake for Your Organization

Associations, Data, Marketing, Membership, Nonprofits / By

Being a proud participant of ASAE Annual, Aplusify had the opportunity to host a session “Realize Data Lake Dreams on a Beer Budget.” Our General Manager, Rajeev Gupta (Aplusify), Byron Smith, AABB (American Association of Blood Banks), and Moderator Barbara Armentrout walked us through the importance of data management and how it can help associations break down data silos …

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Tracking Member Engagement with Scoring and Dashboards

Associations, Member Engagement / By

Tracking Member Engagement with Scoring and Dashboards While running an association, the common speed bump executives constantly mention is managing the diversity of memberships. An association functions with its members, and with such a vast community of people, there are actions and responsibilities associated with them—joining, renewal, purchasing products, attending association events, advocating for the …

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Community Platform Integration: Impact Non-Dues Revenue with Metrics

Member Engagement / By

By integrating your CRM to a community platform, you get access to dynamic Reports and Dashboards that help you track and effectively improve member engagement on multiple levels. As an association, understanding your members and how they are engaging with your community can be a game-changer. By marrying your CRM with your communication platform, you …

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Mission-Focused Data Visualization: Reports and Dashboards using Salesforce + Salsa Engage

AMS, Associations, Data, Member Engagement / By

Purpose-built for nonprofits, it provides a single platform for functions such as: The user-friendly tight integration of Salsa with Salesforce comes with no middleware or additional technical requirements. It is packed with an easy-to-use mapping and configuration that makes it simple and reliable to manage while conducting the real-time bi-directional data sync. Salsa also provides …

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Best Practices to Defend Against Data Phishing

Membership, Salesforce / By

Data security is crucial to keep organizations safe from cybersecurity threats like data phishing. Let’s dive deeper to understand how data phishing poses a threat to your donors, members, and key stakeholders. According to Verizon’s 2019 Data Breach Investigation Report, 94% of malware was delivered via email. In 2019, nearly 88% organizations across the globe experienced spear …

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Customize Your Members’ Online Experience: Joining & Renewal Process

AMS, Associations, Marketing, Membership, Salesforce / By

The online joining process plays a crucial role for members/donors in joining, renewing, donating, and purchasing. In the last blog, we showcased various joining processes using Fonteva. This blog focuses on real-time challenges organizations face with joining processes and solutions to improve the online member/donor experience. Joining Process for New Members PROBLEMS WITH THE EXISTING JOIN PROCESS …

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Customize Your Members Online Experience: 5 Must Do’s When Creating Member Join Processes

AMS, Membership / By

One of the first experiences your members have with your association is their online experience of joining your association. Your AMS gives your the data and technology to customize the experience so that it is relevant to your member, requests the information you need, and streamlines the process. Here are Aplusify’s top five steps to …

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